Today, IG Immobilien – leading player when it comes to constructing, running and maintaining properties – kicked off construction work on the “PRATER GLACIS” project with a ground-breaking ceremony. The three properties, united under this one project name, are characteristic of the modern urban development in Vienna’s 2nd district. IG Immobilien took this opportunity to present three of the future tenants to the public: with their trend-setting hotel concepts, Hampton by Hilton, Superbude and ZOKU will celebrate the opening of their first Austrian branches in Vienna in 2020.

Pioneering concepts for new PRATER GLACIS hotels

Vienna’s Leopoldstadt is expanding its range of hotels with three new and international concepts. Numerous guests were invited to the ground-breaking ceremony for this future-oriented urban development project by IG Immobilien, including district mayor Ursula Lichtenegger, director Dr. Kurt Pribil, OeNB, Marc Jongerius, ZOKU, Kai Hollmann, Superbude and Christina Locher, Hampton by Hilton. “We are already very familiar with Leopoldstadt and have successfully developed the projects Stadion Center, Campus Lodge and Motel One in the vicinity. With Hampton by Hilton, Superbude and ZOKU as tenants at PRATER GLACIS, we are introducing Austria to three of the most innovative international hotel concepts,” enthuses Hermann Klein, manager at IG Immobilien.

Trend-setting urban development project PRATER GLACIS

A central location, easy access to public transport as well as comprehensive local amenities and nearby areas for leisure activities: that’s what the roughly 9,500 m² plot on Perspektivstraße 4-10 in 1020 Vienna has to offer. In 2020, once the construction work has been completed, the area hitherto used as a parking lot will be home to Austria’s first branches of the innovative hotel concepts Hampton by Hilton, Superbude and ZOKU. And there will still be plenty of parking space once the building work is finished.

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Before the start of the project, IG Immobilien held an architectural competition. This was judged by an independent jury, which selected three winning designs. “We not only wanted the hotels to be functional and modern, we also wanted the construction process for all three projects to be sustainable. All our guidelines were successfully incorporated by the winning designs,” states Hermann Klein.

First Hampton by Hilton branch in Austria

Austria’s first Hampton by Hilton will comprise 192 rooms. The L-shaped hotel complex covering roughly 1,150 m² will include standard and accessible deluxe rooms. With a hotel bar, a breakfast restaurant, attractive fitness offers and several business zones, the new Hampton by Hilton Vienna Messe is set to meet the needs of business travellers and tourists alike. The hotel will be run by tristar Austria GmbH as a franchisee of Hilton Worldwide.

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Zechner & Zechner have designed a welcoming, bright and sculptural facade, which will be a real eye-catcher. Christoph and Martin Zechner explain their approach to their winning interpretation: “With our proposal, we were able to fully realise our idea of a modern budget design hotel featuring representative areas and individual havens of tranquillity.”

Superbude: from the port of Hamburg to Vienna’s 2nd district

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Unit B of the PRATER GLACIS project is the youthful, trendy one: Superbude (which roughly translates as super den) is a Hamburg-based company that currently runs two hotels in its Hanseatic home town. With a young and exciting concept, positioned in the colourful niche between hotel and hostel, Superbude has now found its first international location in Vienna’s Leopoldstadt. With a total of 178 planned rooms or “dens”, the breakfast restaurant BRENNER and a rooftop restaurant, the designers tell the story of the free spirit Johann Georg Stuwer: 250 years ago, he caused a sensation with his ballooning exploits and spectacular fireworks displays at the future Superbude location. But Superbude would also like to thrill the locals of Leopoldstadt with culinary and cultural delights. Concepts for a number of themed rooms already stand: e.g. an Austropop room and a bird house with a view across the Prater park. Additional highlights: self-service on the basis of a trust system, a spectacular bar and terrace with “panoramic views across the city’s rooftops” as well as many special evets such as concerts or readings and an artist in residence programme.

ZOKU – the home and office hybrid from Amsterdam

ZOKU will occupy unit B of the PRATER GLACIS complex, together with Superbude. With its innovative concept – half way between living and working – the Dutch company ZOKU offers a temporary home from home, which is especially attractive to travelling business people. Vienna will be home the second branch of the currently internationally expanding hotel chain – the first one is located on Weesperstraat in Amsterdam. ZOKU could be defined as a fundamentally reinvented apartment hotel concept. Here, those who want to live and work in the city for a limited period of time will find a relaxed atmosphere with many like-minded people.

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The winning design by the architects of nonconform is a 6-storey, U-shaped building with a wooden facade that sits on top of a glass-dominated ground floor. Wood, glass and fair-faced concrete are to be defining elements. The heart of the building will be an accessible vertical garden, which will act both as an oasis of calm and as a noise barrier. “When planning our design, we agreed that the living areas should be complemented with generously-sized public spaces. The great rooftop restaurant, for example, is meant to attract guests not necessarily staying at the hotel,” explains Katharina Kothmiller, partner at nonconform.

Unit C: energy-self-sufficient office building

The third unit will be a practically energy-self-sufficient office building with wooden facade and photovoltaic system on the roof. The modern office building, designed by architects Franz & Sue, combines sustainability and a contemporary workspace concept consisting of open-plan work areas and smaller office units. “We approached the project from an angle that would guarantee long-term sustainability,” explains Erwin Stättner, partner and manager at Franz & Sue. The energy needs of the building are to be almost completely met by the on-site photovoltaic system.

“We are currently in intense talks with potential tenants who would like to rent part of the property or use the place as headquarters or office. There is a lively interest, but we have not yet made a final decision on who gets to occupy unit C. We will, however, come to a decision within the coming two months,” assures Hermann Klein, providing the latest update on the third unit of the PRATER GLACIS project.

Movie of the ground-breaking ceremony for the “PRATER GLACIS” project (in German)